youbetterfly x THAT

The art of streetwear,

A collaboration between youbetterfly and THAT concept store in Mall of The Emirates. The exhibition is curated for the street culture and sneaker collectors, the first of its kind sneaker art gallery in the UAE. 

Find us at Mall of The Emirates for the next 2 months (October 31st), bringing you the most sought-after items, sneakers, and collector items. We hope you enjoy the show.

yours truly youbetterfly 

The official video of the launch

https://www.instagram.com/p/CTe-6ImJLVc/?utm_source=ig_web_copy_link

In the press:

https://www.esquireme.com/style/fashion/55000-dubais-you-better-fly-brings-pop-up-sneaker-experience-that-concept-store

https://www.timeoutdubai.com/shopping/473431-you-better-fly-pop-up-mall-of-the-emirates 

https://dubaisavers.com/news/new-pop-up-store-opens-for-sneakers-lovers/

https://www.zawya.com/mena/en/press-releases/story/THAT_Concept_Store_partners_with_You_Better_Fly_to_create_a_unique_popup_sneaker_experience-ZAWYA20210905073232/

https://www.dubaishoppingguide.com/that-concept-store-partners-with-you-better-fly-to-create-a-unique-pop-up-sneaker-experience/